Case study
Starbucks + affix
Meet Starbucks:
Starbucks is a global coffee giant known for its premium coffee, innovative offerings, and ethical practices. The company’s focus on the 'Starbucks Experience' through store design, customer service, and community engagement has built a strong global brand and loyal customer base. Starbuck’s strategic marketing, including social media, advertising, and a robust loyalty program, has been key to its success. In Australia, Starbucks has adapted to local preferences, built relationships with businesses, and provided a premium coffee experience, leading to a profitable year in 2023 with a 35% revenue increase. Starbucks is a great workplace in Australia, known for its competitive pay, benefits, and opportunities for career growth, as well as its ethical practices and community engagement.
What we did:
affix was engaged to partner with Starbucks CFO, CIO, and Head of People & Culture to source a niche role in the market: Data Insights & Visualisation Lead for the business in Australia. Through targeted searches, referrals, and tapping into the network, affix was able to present a strong shortlist of candidates with solid retail industry experience. An appointment was made, and the candidate is settling into the new role well.
What they said:
"affix took a true partnership approach, collaborating with Starbucks to deeply understand the needs of the role, and Starbucks culture. affix moved quickly and put forward an outstanding list of candidates. Ultimately, Starbucks appointed an excellent candidate with the right technical and business skills, and a great cultural fit. I would highly recommend affix."
- Rick Coenen, CIO @ Starbucks