Website Analyst

Melbourne

We’re working once again with our good friends at Yellow, and this time we’re on the lookout for a Web Analyst to join their ranks.

Yellow are all about stepping up their game in the digital world. I won’t use the word transformation, but they are seriously ramping up all things digital – how they improve consumer experience, engage with their audience and drive traffic – which all leads to growth.

This role plays an important part in this growth journey. We’re looking for someone who is a dab hand at Adobe Analytics and can pull together dashboards, heatmaps and reporting for online activity. Looking at and reporting on all things web – traffic, click through rates, conversion and segment behaviours.

The role will be a mix of BAU and project work. One such project being the migration from Adobe DTM to Launch. You’ll take the lead on the migration and work closely with the dev team – building out dashboards and setting up tags and cookies. On a day to day basis you’ll be looking at optimising funnels, SEM, conversion tracking and heatmapping consumer behaviour.

Experience in Adobe Analytics (Omniture) is a must for this one. Some experience in WordPress, JavaScript and Hotjar wouldn’t go amiss either!

To be successful in the role, you’ll need to bring lots of energy to the table. You’ll be comfortable and confident building relationships with tech, product and marketing teams and driven to advance your learning and experience in the world of web analytics.

Sounds like you? You know what to do!

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Date Listed
03/12/2019
Reference
AF968024
Location
Melbourne
Contact
[email protected]
Type
Permanent / Full Time