So, we all know that COVID has absolutely smashed the hospitality industry over the last 18 months. Businesses have had to fundamentally change the way they operate to survive. Chefs couldn’t serve people sitting in their restaurants and I imagine they had sad faces under those big white hats, so needed a way to get their food onto people’s tables at home…
Ready? Enter… Providoor!
If you consider yourself a foodie, I’m willing to bet you know who these guys are. But just in case you don’t (honestly, I’d be quietly judging and wondering whether you’re any fun at parties) then have a look because I promise you, they’re here to stay.
Ok, so what’s the role all about?
Reporting to the Content & Social Lead you will be responsible for executing the social media strategy across all social channels – Facebook and Instagram, but will soon be adding TikTok in the mix – because lets be honest, everyone loves a good cooking reel! You will also get involved with creating and editing copy, photo and video content and making sure brand voice is consistent across all channels. Engaging with the community is also a big part of this role, you will be the one monitoring comments and responding where necessary.
This role is not just about scheduling content and letting it do its thing or posting amazing photos of incredible food (although that will be part of it I’m sure) – the real fun is going to be engaging with restaurants, chefs, influencers and customers to create inspiring copy and content. It’s thinking outside of the box to support and deliver real results for the business.
A little bit about you:
If you are creative, understand the ins and outs of all things social as well as being a sucker for some good food-porn then you are halfway there!
You will need to be creative in the way you approach content to get people talking, sharing and well, cooking! The days of a standard social media post with a discount code are well and truly gone. I mean, I’d like to think so, but, you’re the marketer, I’ll leave that one for you to work out!!
You will most likely be in the early stages of your marketing career, where you have been executing social strategy and built a community. This could be as part of your current role or maybe even your own social following.
Providoor is a small team so you will be involved in everything when it comes to social, but will give you the opportunity to learn, make a greater impact and flex your creative muscles. This is an environment where you will be encouraged to test the boundaries, be playful and proactive – no idea is a bad idea (except for clangers like “super tasty” – we can do better than this!), as long as it is thought out and takes broader business goals into consideration.
Even though Providoor has only been in the market for just over 12 months, they have experienced huge success and have created some amazing moments and memories for their customers in Melbourne and Sydney. If this is a story that you want to be part of, apply below or reach out and say hi!