Product Marketing Manager


I have just teamed up with a ripper client to help them find a brand spanking NEW Product Marketing Manager, and folks, I’m pumped!

Our client is a technology company with over seven years of experience servicing the international education community, across 180 countries. Pretty big-time stuff, hey? 

Their awesome platform is beautifully tailored for the international education community, helping to simplify the student recruitment process. It does this by bringing together the management of student and agency profiles, global payments, and ALL THE essential student services you could possibly need or want like health insurance, SIM cards, and accommodation; all in one easy-to-use platform.

Let me horn toot for a minute… 

This client of ours has a few nifty awards under their belts, too. They were selected as a Fast Starter by BRW back in 2015 and a Fast Growth company by Deloitte in 2016, aaaand named a finalist for a Payments Innovator of the Year in the Australian Fintech Business Awards in 2018, just to name a few. Awards aside, this company has well and truly rode the COVID wave, and they’re in such a great position and even more so now that 2022 will see international students coming back on in again. 
Now, let’s talk about this role then, shall we?

This role would see you carrying out projects and campaigns that impact various stages of the customer journey to support business growth and deliver engaging customer experiences.

You’d be reporting to the CTO within the product and engineering team, working closely with members of a cross-functional team to successfully transform creative ideas into measurable success. Some of the projects you’ll work on will be heavily data-driven, requiring engagement from the product and engineering team to leverage that data to tell compelling stories. Other projects will be creative, requiring support from their web designer and external creative and content agencies. 

Your content skills will be flexed in this gig, and fluency is crucial as you’ll also be managing a content strategy that helps drive growth and to nurture the customer experience through compelling content to target markets across different customer groups, and regions.

And what about you? What tricks do you have up your sleeve?

  • You’ve got strong analytical and creative skills, with a really solid understanding of consumer psychology;
  • You’re a subject matter expert for providing advice and support on customer engagement activities that have maximum impact; 
  • You’re a fluent, articulate communicator, and can package up content that can be re-purposed across an array of online channels like nobody’s business;
  • You’re pretty strong technically, and you’ve got experience in working with a range of digital platforms like the Google Marketing Suite, Adobe Creative Suite, campaign automation, and ALL THE social platforms, too;
  • You’re comfortable getting all up in the data and metrics, reporting on the effectiveness of your marketing campaigns and initiatives to inform future marketing decisions;
  • You’ve got the cross-functional comms stuff down-pat and you’re great at maintaining relationships with stakeholders at all levels; And
  • You’re comfortable creating, editing, monitoring, and reporting on ongoing customer journeys and conversion activities.

Fancy some dot-points around what you’ll be owning in this role? I’ve got you!

    • Implement and manage a content strategy that helps to drive growth and nurture the customer experience;
    • Work with internal and external stakeholders to ensure that content and messaging are in line with overall company goals;
    • Align content to target markets across different customer groups, and regions.
    • Develop compelling, client-facing sales materials that convert;
    • Own the customer journey strategy across various channels and target markets;
    • Deliver innovative and engaging customer experiences through automation that drive the consumer journey;
    • Collate, track and manage customer loyalty and satisfaction activities including surveys, case studies, and testimonials, to support the Sales and Account Management team members;
    • Analyse customer engagement data and collate regular reports;
    • Develop acquisition and retention campaigns to generate sales qualified leads and support business growth;
    • Execute appropriate campaigns by selecting, segmenting and targeting markets, and promoting products and services to those markets;
    • Analyse campaign performance data and collate regular reports; And
    • Help to coordinate and execute marketing campaigns across a range of channels.

So, how’s this all sounding? 

If the idea of being in a Product Marketing role like this excites you, then please, apply. But not just “I’ll flick my CV through kind-of-apply.” I want to know your story, the one that’s behind your CV. Tell me who you are, what you’re proud of, and of course, why you think this role is #SoYou.

Want to chat before you apply? You can do that, too! 

Here’s how you’ll find me. 

[email protected]
0401 002 988

Apply Now

Date Listed
[email protected]
Permanent / Full Time