Purpose is subjective. But it is a hot topic – certainly in recruitment. It’s a key factor when talking to candidates in most roles. I want to talk about that and how that links to this role and the business we are working with on this: Household Capital.
My take on it is that purpose (as well as impact) is being a part of something or creating something that makes life better for the people you are building something for. Better lives and enabling a better quality of life than what it might be without the thing you are a part of.
This can link to many things but with Household Capital they have created a new market and are well placed to shape and define it.
Who are Household Capital & what do they do?
In short, Household Capital provides retirees access to their home equity to improve long-term retirement funding. This could help them to fund a new car , major works and renovations at home, supporting kids to reach their aspirations, or giving them the vehicle to remove stress and anxiety in funding their retirement.
That’s a pretty bloody big deal, especially when you consider that Superannuation is only a relatively new thing and the impact of supporting an ageing population, I’d say it links to purpose in multiple ways.
In terms of the culture…
You have a group of people that want to be there – they believe in what they are creating. Smart people, but know they don’t have all the answers, so let’s figure it out? What’s key to that is, it is collaborative, everyone has scope and ability to influence and it is a safe space to test and experiment.
What about the role?
This is a product management role with a lot of scope, autonomy and influence with a pathway to Head of Product.
To start with, this role will be delivery focused – bringing the vision and strategy to life. You’ll be across the entire customer journey from the digital front-end experience, through to advising clients, onboarding and maximising CLTV.
There is a lot of manual and human interaction; how do we automate and create “self-service” through great digital experiences?
Working closely with technology and design to continue to build a culture of innovation, test and learn and priotisiing customer problems and the opportunity to create amazing experiences.
This is an end-to-end product role with a healthy amount of scope but also support from the business.
Whom do I need to be?
You’ve been in a digital-first business and have grown with an organisation that is early-stage (series A/B/C) or one that has perhaps scaled.
You are comfortable working directly with engineering and understand the need to and have the ability to bring stakeholders together from multiple functions where the best idea wins.
You understand the need to test and ok when things fail. You are comfortable with ambiguity and speed over perfection.
Customer experience is at the heart of everything that you do. You’re naturally inquisitive, and able to deliver but also be proactive in spotting problems as well as opportunities.
If this sounds like you and it aligns with where you think you want your career to head please apply and say hi!