Head of Product Marketing


Establish, shape and grow 99designs’ product marketing function

Is ‘product market fit’ the best thing ever to you? And do you enjoy enjoying understanding the competitive landscape?

Want to join a team that hands down has a ton of  heart, authenticity and passion, and are bloody good at their craft?  Then take a little look-see at the great things happening at 99designs.

99designs is the world’s global creative platform that makes it easy for clients and designers to work together to create designs they love. Its mission is to champion creativity to create opportunities for people around the world. Founded in 2008, 99designs has grown from a small, online forum into a worldwide community of talented designers that is now the go-to solution for businesses, agencies, and individuals.

99designs is now looking for a Head of Product Marketing to introduce the practice to the business, and establish, then lead a high performing Product Marketing Team. 

It’s true. Product Marketing can mean a lot of things, right? An enablement function. Cross-collaboration.  Deep dives into knowing your customers and the market in which you operate (or want to operate in).  That’s the beauty of this role, the variety.  Not only is this a role where no two days are the same, it’s the promise of possibility, and the mandate to build this function from the ground up. Pretty cool, huh?

You’ll work with Product and Marketing leaders to define a product value proposition that wins the hearts and minds of 99designs’ customers and creators in a way that sets them up for success.  

Alongside a global Product, Design and Engineering team you will identify and contribute to the overarching product strategy and roadmap, leading with consumer and market insights and a healthy dose of empathy.  This will include competitive analysis, research, identifying and sizing opportunities, go-to-market programs and driving adoption of new and existing products and features.  Told you this was interesting.

You’ll collaborate with your Marketing peers – delivering insights and assets to help improve the impact and effectiveness of 99designs’ brand, acquisition and retention activities.

It’s a role that will help ground and glue 99designs’ product and marketing efforts together. 

A little bit about you
Given the nature of the role, collaboration is your superpower!  You will love partnering cross-functionally to influence product and marketing decisions, giving a healthy push of novel ideas but you will also have the ability to listen and advocate for others.

Perhaps you’ve had experience establishing a product marketing practice from scratch in a product/tech, agile led business and can share your learnings; the fumbles, the failures, and successes!  

You have led a team, and have a passion for doing so, yet you get just as much of a kick out of being on the tools.

You can talk to experience in helping to develop pricing strategies and can establish impactful messaging and positioning across all communication channels that will bring propositions to life and amplify 99designs’ core brand values and personality.

So have we piqued your interest? Apply, say hi! We’d love to chat.

Why 99designs?
As 99d continues to scale, they are committed to building an inclusive and diverse team that reflects the communities in which they operate. They want people to feel like they belong and can bring their whole selves to work. Their aim is to continue to foster a collaborative environment with a keen focus on innovation, growth and ownership. Below are just some of the things they do to support their people:

  • Career development and learning in whatever way suits you! Think paid R&D days, courses, formal and informal mentoring, conferences… however you learn best 99d has got you covered.
  • Culture of workplace flexibility and wellness. Study? Parent juggling? Everyone has different needs and the business will support you in the best way we can. Some people work remotely, some with flex start and finish times…the common thread is it’s all about your individual needs. With annual wellness bonuses of $605 + annually refreshing your WFH space with $300, you’ll be supported to do your thang.
  • Support for working parents. 18 weeks paid parental leave policy for all parents (they don’t distinguish between a primary and secondary carer), which can be accessed part time or any way you want it over the first 18 months, which you can access from day 1 of joining them. They also pay superannuation for paid and unpaid parental leave for 18months!
  • Support for the community. In addition to 99nonprofits, 99designs provide one paid volunteer day a year for you to support a charity and the community as you see fit!
  • 99d are also a Proud Code Like a Girl internship partner, host of Girl Geek Academy hack days, & maintain popular open source projects, and support a range of other community groups. It’s in their DNA.

So have we piqued your interest? Apply, say hi! We’d love to chat.
[email protected]
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Date Listed
[email protected]
Permanent / Full Time