Digital Media Planner

Brisbane

You’ve worked hard to get to where you are and yet sometimes you wonder, ‘what’s next?’

Well, I’m not telling you I have the answer, but I DO have a sneaking suspicion this opportunity might just be the thing you’re looking for. Have I piqued your interest? Then please, read on.

affix is teaming up (once again) with one of the highest regarded, awarded, and (dare I say it), MOST successful Digital agencies in Queensland. And this time around? We’re helping them find a talented Digital Media Planner to champion digital media strategy and planning for their hugely impressive and exciting client base. 

About the biz:

Mission-driven. Values-aligned. Really-damn-great-at-what-they-do. Just a few ways to describe the phenomenal team and business you could be joining. They’re on a mission to help their clients move digital forward and they’ve reaped many rewards along the way. With a strong presence in Brisbane and Sydney (and a client base across Australia and overseas), this team has been incredibly successful, recognised, and awarded for being a leading digital agency.

Speaking of their clients, they’ve got some of the biggest and most beautiful national retailers and eComm brands under their management. They’ve been incredibly discerning in how they’ve grown, which clients they bring on board, who they hire, how they measure their results and how they care for their clients. 
   
Yep, they’re a special bunch of clever humans full of heart and integrity, and they wear these qualities like a badge of honour.

To top it all off? They don’t offer cookie-cutter packages to their clients. They mean what they say and say what they mean. They also don’t do the silly stuff that can happen a lot in agency-land. Like make ludicrous claims and over-promise their clients the world. Instead? They keep it real. All. The. Time.

About the gig: 
  
This is a flippin’ exciting and newly created gig that will see you join forces with their impressive strategy department. In this gig, you’ll get to float across the agency’s BIG and exciting brands/accounts when major campaign briefs arise, taking ownership for responding to these briefs with thoroughly considered kick ass media plans which achieve the client’s objectives using paid, owned, and earned digital media.

The aim of your game? To work closely with an exceptional Strategist to turn ‘the what’ into ‘the how’ – distilling insights and opportunities into tactics and costed media plans, ready to pass to the specialist activation teams to execute on.

Outside of campaign briefs you will get to collab with some of the very best Account Managers in the biz to identify areas for improvement and growth within the portfolio of BAU digital media activity. You’ll be curious in nature, and always looking for ways to innovate for the brands you’re working with and for the agency as a whole, articulating opportunities to refine and expand their ongoing activity, pushing for continuous improvement in the sophistication and efficacy of the work you and the team are doing.

Another important part of your role will be to work closely with the agency’s digital media partners, to nurture and grow these partnerships, whilst keeping up to date with emerging digital advertising products and technology (cool, right?) 

And you? Well, you’re likely in an agency of a decent size right now, you’re comfortable working with BIG brands and you feel a natural familiarity to the role of a Digital Media Planner, it really will need to be your jam and certainly not your first rodeo. 

As a digital media generalist, you have a solid grasp on the role each channel plays in the digital ecosystem. You understand how search, social, display, video, email, audio, and content can come together to help your clients deliver a media campaign that contributes to achieving those objectives. And you’ll need to be pretty darn adept at presenting your recommendations to clients in a persuasive and compelling way.

You’ll need to be someone that naturally loves to keep yourself right across the movements and developments within the local and global digital media landscape. You have solid knowledge of the academic theories of communications planning and you pride yourself on keeping your finger on the pulse with the latest emerging industry research as it arises. It’s a must that you’re someone who has a firm grasp of digital media measurement and attribution methodologies, along with the ability to reliably forecast the outcomes of your media plans. You should also be super comfortable using a myriad of data sources to inform your decision-making.

You’ll also get to put your stamp on new business and pitch opportunities, working with the Client Solutions team to ideate, design, and present digital media solutions which set the agency apart in a pitch environment. (cool, right?)

Phew! Are you still with me? We’re almost there…

And here’s what you’ll need to bring to make this role a shining success:

  • Around 4+ years of digital media planning/buying experience preferred;
  • Experience with campaign management, ad serving and attribution tools;
  • Experience with viewability and brand safety technologies;
  •  Experience with web analytics tools including Google Analytics;
  • Knowledge of marketing technology platforms and tech;
  • Strong communication and presentation skills;
  • Critical thinking and problem-solving abilities; And
  • Effective time management.

If you read this far, then you deserve a drink as big and juicy as this job ad. 

But I also want to know… does this sound interesting? Are you intrigued?
    
I hope so, and I hope you feel compelled to personally hunt me down to chat about it.
    
Here’s how you’ll find me:
Shannon Greaves
0458 184 555 
[email protected]

Apply Now
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Date Listed
24/03/2021
Reference
AF1132218
Location
Brisbane
Contact
[email protected]
Type
Permanent / Full Time