CX Marketing Manager

Melbourne

Want to start the year with a new outlook and challenge – seeking key marketing initiatives that are ‘purpose-led, impactful, emotive and doing good’? 

Here might be a role for you! The Memories Group is looking for a CX Marketing Manager, a role that executes a blend of customer insights and campaign execution to drive their member engagement. 

What’s Memories all about?

They are a digital legacy platform, designed for users to capture personal stories + safeguard their most cherished memories of loved ones privately, securely, and ad-free, online. One of the more difficult realities of COVID which many of us have had to grapple with, is grieving the loss of loved ones without the ceremony of wakes and funerals — where amidst sorrow, we can celebrate life & love together. 

The Memories Group Limited products are at the very heart of this, answering our human need for connection, community, narrative… and love. It’s a special mission to be a part of. ��

What’s this CX Marketing Manager all about?

You’ll be responsible for direct marketing initiatives to drive engagement with MGL’s members. These initiatives should drive cross-selling, up-selling and retention outcomes.

Key driver to this role is ‘one to one’ marketing campaigns, understanding and segmenting users behaviour to personalise communications to drive a great member experience and business outcomes. 

The role will create, implement and continuously improve direct marketing programs to the 6 million users in the Memories Group.

  • Collaborate to develop programs that lift engagement and revenue from members of Memories Group Limited brands: Memories and FutureMe 
  • Planning, implementing and optimising direct marketing projects through multiple comms channels 
  • Designing campaigns for multiple customer segments and testing messaging and campaign design to drive the best outcomes 
  • Planning and setting up workflows and email automations 
  • Contributing to the development of customer segmentation and how this is used across the marketing, product and customer support and experience teams 
  • Assisting with analysis and reporting of direct marketing activities, generating insights that deliver continuous improvement

Next steps:
The Memories team are looking for a passionate individual with a keen desire to grow, and challenge themselves in a new field of marketing. 
  
If you think this is you and you like what Memories are doing, then we would love to chat!. So go on, apply, tell us about yourself and then let’s connect. ☺️
  
Nicola Lee
[email protected]
  
Luke Child
[email protected]

Apply Now
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Date Listed
10/01/2022
Reference
AF1276695
Location
Melbourne
Contact
[email protected]
Type
Permanent / Full Time