Buying and/or selling your home is one of the most pressure-filled, difficult and emotional decisions most of us will ever make. Each time near killed me. What if I get it wrong?
That “what if” makes finding that agent to get you the best outcome and experience daunting for a lot of Australians. This is a big reason as to why LocalAgentFinder came about. This is a two sided-marketplace that goes well beyond the comparison website where they started. There is a really good story to tell on the problems this business solves for vendors and estate agents alike and great CX is at the forefront of everything LAF does.
Yeah, I call it LAF. It’s cooler. Way cooler.
When the entire planet was on fire in 2020/21, LAF was not only able to survive but thrive during this period and the future continues to look bright. Employee engagement is the best it has been. There is purpose, direction and the growth story is nothing short of phenomenal.
How the platform has evolved, the problems they solve and their standing in real estate has just progressed beyond expectations. Ways of working and engagement on both sides of the marketplace – they’ve cracked it. They know their customers, their partners and they’re adding value.
A bit about the role
Reporting to the CMO, you will play a pivotal role in implementing LAF’s brand strategy.
Career defining role one might say? As clever as I am, don’t just take it from me. When we spoke with the CMO this was his take on it: “This is definitely not a ‘steer the ship’ kind of role, it’s a unique ground up role, getting heavily involved in all parts of the business and working with talented and passionate people to create a household name”.
They’re right, there’s a lot to be excited about here. The business is scaling and understanding how brand strategy ties into growth is going to be important. Strategic? Yes, but you will also need to get in the weeds and get stuff done. The big ticket item here is Brand development. Implement a brand strategy and platform to build LAF’s brand awareness across all channels, manage campaigns in market with internal team and media agencies as well as, wait for it…a rebrand!
Who do you need to be?
You will be an expert in brand strategy and execution. You understand that brand is the cornerstone of sustainable growth and are able to deliver effective and efficient campaigns to market in order to build out their agent network, educate and convert property owners while being the brand advocate internally.
Managing agency relationships and keeping them to account is going to be important as is a strong understanding of the media landscape to help identify new channels to drive awareness, consideration and action. You need to be able to manage this end-to-end; understand the inner workings of media and how it can drive value back to the business.
You are familiar with lean, fast-paced environments, you know how to get stuff done. This business is scaling and it’s happening quickly. You need to be comfortable having ideas and expressing opinions. The CMO is happy to be challenged, in fact, they’d love that! Best idea wins here.
This role is part of a highly skilled and vibrant team who value ‘how’ as much as ‘what’ you do. They are passionate, collaborative and enjoy being in each other’s company.
You might have worked inhouse or in agency, either works as long as you have the desire to develop something from the ground up, and dare I say it again, not just ’steer the ship’.
If you’re still with me and if this sounds like it’s worth finding out more, apply and say hi!