Brand Marketing Manager

Brisbane

We’re after an extraordinary B2B Brand Marketing Manager to take the reins of strategically driving the continued success and growth of one of Brissy’s most cherished and respected digital agencies.

If that’s your kinda thing, then read on…

This gig is with our mates at Alpha Digital. We’ve been working with them for quite some time now and we always get pumped to be out in the market, waving their flag ‘round and singing their praises.  

And you know why? 

They do good work and they’ve let their work do all of the talking for them. They work with the most epic brands and businesses like City Beach, Superga, Dissh, Pillowtalk, Lorna Jane and heaps more [obvs], getting them incredible results, time and time again.

But the best bit? They’re not part of a network. They’re homegrown, here in beautiful Brisbane. And by golly, they are gooood. Actually, they’re the best.

The gig.. 

You’ll take full ownership and accountability for the Alpha Digital brand reputation and for fuelling the growth of the agency as a whole. 

To deliver top notch marketing initiatives, you’ll be across strategic planning, creative thinking, and building strong relationships with the team, external partners, industry bodies + publishers.

You’re someone who’s comfortable leaning on the contributions of those around you to deliver subject matter expertise, opinions, energy, and enthusiasm to fuel your initiatives while confidently briefing and managing expectations.

The best bit? You’ll have full strategic ownership of the continuous development of the Alpha Digital brand and you’ll take the lead on communicating this to the market in a cool + creative way that drives success for Alpha Digital.

Let’s chat about YOU, shall we? 

As a seasoned B2B marketer, you’ll have solid lashings of both Marketing + Brand under your belt to make this gig a success. 

You’ll be the core brand champion for the Alpha Digital brand and your absolute passion will be to innately understand the needs, wants and pain points of Alpha’s customers and their client base. Your super power? Translating Alpha’s exciting brand story into a compelling and persuasive narrative that endears Alpha Digital to it’s clients – current and future.

And you? Your passion for digital is baked in. You gravitate towards content and conversations on topics like digital adoption, consumer behaviour, marketing industry insights, and compelling brand narratives and you’ve got the strategic chops to set the brand up for success. 

Here’s a sneak peek of what you’ll be owning in the role! 

  • Grow awareness of Alpha Digital amongst the agencies most important prospective clients through concepting, planning + executing on marketing initiatives such as events, award entries, partnerships, PR and EDM;
  • Be the instigator + navigator for Alpha Digital and their continued position as an industry thought leader, producing case studies, whitepapers and other content assets;
  • Drive the continuous improvement of Alpha’s digital marketing owning all brand / marketing touchpoints, including the brand website, social channels, digital paid media, and SEO;
  • Showcase Alpha Digital as an employer of choice in Brisbane, Melbourne and Sydney through evolving Alpha’s employer brand strategy; And
  • Take pride and full ownership for the Alpha Digital brand from a marketing perspective – ensuring all external communication touchpoints are consistent and aligned with the master brand strategy.

And here’s what we’re looking for in YOU! 

  • 5+ years of experience in marketing in a B2B environment, preferably with experience in an agency or tech focussed environment;
  • You’re a brand superstar. You understand how to strategically position a B2B brand to be successful + you’ve got the strategic chops / experience to prove it; 
  • Sound knowledge of marketing theory (classic and modern);
  • You have the ability to distil research & data sets into actionable, genuine insights;
  • You understand B2B buyer journeys and how to influence them with brand and compelling communications;
  • You’re a planner, thinking ahead about how to build foundations today to deliver on Alpha’s shared goals in the future;
  • You’re a superstar project manager. You know how to coordinator teams / external agencies and stakeholders to deliver on your scope of work for the agency and campaigns; AND
  • You’re an exceptional communicator, with the ability to craft a persuasive and compelling presentation narrative + you’re confident presenting to a variety of different audiences, including the C-Suite. 

Does this sound interesting? Are you intrigued? Yep, thought so!

We’re moving quickly on this one, so if this role feels like it was written for you, then go right ahead and apply today.

Here’s how you’ll find me to tee up a chat: 
[email protected] | 0458 184 555

Apply Now
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Date Listed
08/11/2021
Reference
AF1247016
Location
Brisbane
Contact
[email protected]
Type
Permanent / Full Time