Performance gigs have kept us busy of late. Marketing and Growth has changed in the short time we’ve really been talking about it. It now emphasises different ways and skills in how we drive growth and revenue.
Remember when we had Digital Marketing as a thing? Things have changed and role types and requirements have become more specialised and specific. Marketing isn’t just all about bringing the crayons. No, no, no.
When people talk about Performance, that’s broad within itself when we look under the hood now. This gig is with a small Product/Dev driven environment that has two clear revenue streams. This gig will be accountable for one of those.
With support, we need a Growth/Performance Marketer that’s comfortable with thinking as well as doing. You aren’t expected to think years ahead and design strategy, but you need to be able to understand business objectives to drive revenue for content on the website.
This is heavy on Programmatic. Not buying but monetising the site. Not a lot of that around in Melbourne, or Australia for that matter, so we’re open to people that have Buying experience or looking to move into Programmatic. You’re also accountable for all Affiliate activity.
This is a fast-paced, lean environment. Think start-up vibe. You need to be cool with pace, ambiguity and change. I’m not saying we’re all running around, changing our minds all the time because we don’t know what we’re doing. But goal posts can shift, roll with it.
You need to be ok rolling your sleeves up, but also speaking up when there is an opportunity to do things differently. Take risks, test things. If it all blows up, that’s ok, learn from it. Apply that learning.
Sound interesting? If it does, then let us know who you are.